12,100
Searches / mo
0
Keyword difficulty
8
Organic results
0
Commercial results
4
PAA questions
What ranks now
2 content · 1 video · 2 agency · 2 retail · 1 other — 8 distinct domains. Intent reads informational.
1Retail
2Content
3Agency
4Video
5Other
6Content
7Retail
8Agency
Page-type mix
Share of the top 8 organic results.
SERP features live
AI Overview People Also Ask ×4 Video pack ×4
What you can put on this page
Real guidedhunts inventory matching this keyword — the raw material for the build.
196
Outfitters
678
Packages
$250–$35k
Price range (678 priced)
7,151
Testimonials · 4.82★
4,314
Photos
Top matching outfitters
5★ · 1,944
4.2★ · 755
4.4★ · 595
Recommended page build
Google reads this as informational (AI Overview + video + People Also Ask). Lead with a substantive, structured answer to what searchers ask, then surface your 196 outfitters and 678 packages below. A bare listing won't match intent — the info layer is the price of entry, and your data is what makes the answer non-generic.
Suggested title / H1
Rifle deer hunting: 196 Guided Outfitters & 678 Hunts Compared, from $250
SERP-feature plays
- Answer the 4 People-Also-Ask questions with FAQPage schemaGoogle is literally showing the questions to answer. Reproduce them verbatim with real answers (your seasons, prices, license facts) to earn the PAA slots and FAQ rich results.
- What is the best rifle to hunt deer with?
- What is the 70 rule in deer hunting?
- Is a 308 overkill for deer?
- Is a 223 or 22 250 better for deer?
- Structure for AI-Overview citationAn AI Overview is capturing the top of this page. Add a concise factual summary plus ItemList / FAQPage structured data — your aggregate facts (outfitter count, price range, seasons) are exactly the structured input it cites.
- Video pack present (4 results) — include videoEmbed or link a relevant hunt video. A text-only page cedes this block; a thumbnail earns a second SERP entry.
Your edge over what ranks
- You list 196 outfitters and 678 packages — the operator results that rank cover exactly one each.
- Live pricing $250–$35k across 678 priced packages. The content, video and forum pages that dominate this SERP show no prices at all.
- 7,151 aggregated testimonials (avg 4.82★) — third-party trust the blogs can't manufacture.
- 4,314 real outfitter photos to fill the image real estate.
- Only 0 commercial result(s) in the top 8 — organic is mostly content/video, so there's low commercial competition to break into.
Priority score: 96/100
196 matching outfitters — enough to lead with a full directory.